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Shipping rates & zones

Date-first or rate-first checkout

Updated 23 July 2026

With shipping zones on, Date selector → What should shoppers choose first? decides the order of decisions at checkout.

Date first

Shopper picks the day, then sees the services that can hit it.

  • Best when the date is the product: cakes, flowers, events, gifting.
  • Pricing follows the choice — pick Saturday and only Saturday-capable services (at Saturday prices) remain.
  • Pair with auto-select so the earliest date is pre-chosen and most shoppers glide through; auto-select can prefer your standard profile so express is a deliberate upgrade, not the default.

Rate first

Shopper picks the service, then the calendar shows that service's dates.

  • Best when price sensitivity leads: "Standard £3.95 / Express £7.95" first, dates second.
  • Mirrors the classic checkout mental model — the shipping list looks like any Shopify store, with accurate dates layered on.

Switching

It's one dropdown — you can change it any time without rebuilding zones. Test both on a real order; conversion behaviour differs by audience more than by theory.